The Dutch ICT think tank EPN (recently merged with ECP.nl to ECP-EPN) has produced this short movie, clearifying the Web 3.0 concept. Which possibilities and implications for society does this next phase of the web induce?

The EPN foundation sets the agenda and approaches web 3.0 from various points of view and draws attention to it’s implications for society.

Blue Ocean Strategy has become an International Bestseller, after reaching the Wall Street Journal Bestseller, BusinessWeek Bestseller, and National (American) Bestseller status. It is being published in 37 languages, covering over 180 countries, breaking HBSP’s historical record of most foreign language translations ever achieved. Blue Ocean Strategy won the Best Business Book of 2005 Prize at the Frankfurt Book Fair. It was also selected as the number one Strategy Book of 2005 by Strategy + Business, Booz Allen & Hamilton’s leading business magazine, and as a Top Ten Business Book of 2005 by Amazon.com.

With over a billion users, today’s Internet is arguably the most successful human artifact ever created. The Future Internet, an initiative driven by the European Union, has become a prime research focus of STI International and the Service Web 3.0 project. In order to explain, promote, and attract new contributors, we created a video to be viewed by stakeholders, who may be non-experts, in a new generation Internet. The video outlines the basic themes of the European Union’s Future Internet initiative. These include: an Internet of Services, where services are ubiquitous; an Internet of Things where in principle every physical object becomes an online addressable resource; a Mobile Internet where 24/7 seamless connectivity over multiple devices is the norm; and the need for semantics in order to meet the challenges presented by the dramatic increase in the scale of content and users.

In the traditional marketing model, we talk about the 4 P’s
· Product
· Pricing
· Place
· Promotion
The last section – Promotion is what we mean when we say you are “doing your marketing”. It’s your communications or your actual marketing activities.

But first, let’s get clear about the PURPOSE of marketing and why you want to get good at it.

“The PURPOSE of marketing or it’s biggest task is to

persuade prospects to visit you online or offline so you

can present your offer. Done well they come waving their

credit card and ready to buy so there’s no need for hard sell.”

Whenever and wherever you get in front of your potential market is your marketing opportunity – you are communicating or getting your message across.

You could say this started as far back as Babylon when the Town Crier was the only delivery method! They went around town shouting out to people to go to the marketplace and you went to the marketplace with your goods to “present your offer”.

With the invention of print and other technologies you now have a smorgasbord of delivery methods or media to reach people such as
· Print – newspapers, magazines, catalogues, newsletters
· Phone, mail, fax o Radio & TV,
· Internet – through websites, blogs, social networking sites, email, video & Audio podcasts
· Teleseminars & webinars o Mobile media – Blackberrys and mobile or cell phones
· And lets not forget in person public speaking and networking
Now that range adds a level of complexity. But choice is good and you don’t have to use all of these but they are available to you.

In any event you’ll either be speaking or writing. Simply narrow down what makes sense for you and your business and use your strengths to work out a plan.

JUST remember the marketing principles remain the same no matter the medium – so the PURPOSE of your marketing is still the same. To persuade prospects to visit you online or offline so you can present your offer.

So where does advertising fit into this?

Advertising is simply a subset of your marketing activities it’s the SALES function when you make the sales pitch or “present your offer”. This could be verbal or written in all the same media you use for your marketing communications. What adds to the confusion is sometimes big companies use image based ads for awareness so the “sales pitch” isn’t obvious.

But the primary purpose of advertising is to SELL.

So you create ads in one form or another and get them in front of your audience.

Small businesses can’t afford to waste money on image advertising that is designed for the masses to promote a well known brand. It simply isn’t designed to sell, NOW.

What I do and recommend is Direct Marketing which is based on one-on-one relationships and uses proven direct response advertising techniques instead of mass advertising.

The purpose of a direct response advertisement is to get a response, NOW! Which means these ads actually ask the prospect to DO something.

Whether you’re building a list, selling a product or service, an appointment or even something you are giving away – you still need to “sell” it to your prospect. And ask them to take the action you want them to take to move them through the sales process.

In a nutshellPsychology Articles, advertising is a subset of marketing and direct response marketing and advertising is the champion for small business.

LED advertising is a functional animated outdoor media format. As a fast-trending media system, LED, the acronym form for Light Emitting Diode, provides more versatility than most conventional types of advertisements.

It is a semiconductor device that emits visible light when electricity flows through it. Such emissions of light depend on electrons that flow between the anode and cathode. And the color of the visual emission, such as white, amber, blue, green and red depends on the types of impurities diffused into the silicon.

Every LED device contains a pixel, which is a luminous dot. The pixel is found from a petty alphanumeric single line display to full color maxi screens. Relative to the dimensions and features of the device, the pixel can be created by one or more LEDs.

There are five components in LED advertising display. The LED module defines the proper pitch and color. Modules come in 8 or 16 matrices, and are the basic building blocks of the display signs system.

You will also need an enclosure or cabinet. Every sign has to be installed into a weather-resistant outdoor cabinet. The cabinet must be capable of inside airflow to ensure that the internal electronic circuitry is not exposed to the outdoor elements.

There are diodes found inside the cabinet, hence, the enclosure should be durable during heavy rains and strong winds, while being able to keep the diodes ventilated. Heat is one of the enemies of diodes.

Each LED advertising display has a control system. The control system should be based on your needs for color and graphics. The component of control system includes a computer. At times, there are two computers present, labeled as the ‘sign host’ and the ‘sign server’.

The communication method is another component. The communication method is used by the user to communicate with the LED display. If the processor on the computer is fast, the connection is speedy as well.

The speed of the processor depends on the control system. Wireless communications is often used to connect the computer with the LED display. However, it is best to determine compatibility.

The user’s interface to the LED sign is the software. The few basic software functions include scheduling animations, creating animations, and playing them back. The software is installed on the user’s computer and on the LED sign host, relative to the control system.

The applications of LED advertising are many. The most common of them are three. The indoor LED sign displays are excellent sources of information for airports, banks, stock markets, exhibitions and all kinds of indoor events. Indoor LED displays are also easy to install.

The Outdoor LED sign displays are the brightest LED display panels that you can see. They are readable especially when direct sunlight makes contact with the LED display panels.

Outdoor LED advertising services are the best resource for public campaign in high-crowded areas. LED video billboards are a pioneering effort of setting up electronic billboard installations as a several location advertising system.

LED advertising is believed to influence the lives of many in the coming years. The age of information will only enhance more innovations that will move the lives of people to the next level of living.

Rudy Silva

Search engine marketing involves getting as many visitors as possible to visit your website via the major search engines. This type of marketing is very significant for any internet business. Visitors are usually searching for products as well as services. If your website is not listed within the internet search engines, you are missing out on business and will more than likely, sooner than later, end up failing with your online business.

Google, Yahoo and MSN search engines are your friend:

You will want to register your website with major search engines such as Google and Yahoo or maybe even MSN. This can sometimes involve a lot of work and if this becomes too time consuming for you, you can always hire a SEO expert to aid with this project. SEO’s typically work for fees but considering the time and expertise, which this project involves, it is worth every penny to hire a good SEO expert.

Pay per click advertising:

Search engine marketing utilizes pay per click advertising. SEO improves the flow of traffic to your website via search engines. Pay per click advertising will usually get specific targeted traffic to your company website once your internet marketing campaign is active. Pay per click advertising is paid when someone clicks on your internet ads in order to visit your website. This will help with your budget while driving traffic to your website. Pay-per-click advertising is a wonderful marketing strategy, which you can utilize for your business website.

If you are a newbie, don’t worry:

If you are new to search engine marketing, do understand that you do not need to have additional money allotted for such. You can use some of your offline advertising budget while testing it on search engine marketing. Begin small while tracking the effectiveness before you jump in and spend more money. Ensure that you are confident with this search engine marketing before pursuing a more expensive means of doing search engine marketing.

Remember the importance of search engine marketing:

Search engine marketing is very significant for any internet business. When search engine marketing is performed the right way, it will build up the reputation of your products and services as well as increasing more sales for your business.

Do your research:

You can begin your search on search engine marketing on the internet. There is tons of information readily available to study. If you are still unsure after researching the internet then you may be a great candidate for hiring a search engine-marketing professional; to aid you with the marketing needs of your online business.

Ensure that you hold adequate interviews for professional SEO’s, just don’t go with the first one you speak to. Ask for resumes as well as references.

These tips will help keep you on the right track when you start your search engine marketing.

Steve Teta

The 2010 FIFA World Cup soccer tournament officially kicks off Friday when Mexico plays host country South Africa. We’ve compiled some of our favorite World Cup-related blogs, websites and resources — and we welcome your suggestions in the comments.

Results

For match schedules and results through the final on July 11, you can go straight to the source at FIFA (the International Federation of Association Football), or check out BBC’s calendar and ESPN’s “MatchCenter.”

Blogs

The Guardian provides editorials, analysis, podcasts and minute-by-minute game commentary here.

The British magazine Four Four Two offers in-depth coverage of the tournament and looks back at past World Cups.

ESPN is running a blog of commentary, news and random tidbits.

We’re also learning about players and squads at Worldcupblog.org and its USA-focused site.

The New York Times is blogging about the hoopla and the matches, posting reports and video.

The Washington Post’s Steven Goff is keeping track of developments in his “Soccer Insider.”

And Yahoo rounds up some of the odder news stories from the sidelines in this tongue-in-cheek blog.

User Guides and More Reports

Our partners at GlobalPost have crafted an “Insider Guide” to World Cup, listing each of the 32 participating countries’ history in the tournament, coaches, team strengths and weaknesses, and playing schedule.

NPR is also collecting its coverage, including reports airing on “Morning Edition” and “All Things Considered,” on this page. They’re reporting on World Cup fever and the view from South Africa on Africa’s first time ever hosting the tournament.

And the NewsHour’s own special correspondent Fred de Sam Lazaro will be reporting from South Africa on how the country is faring 16 years after the end of apartheid and how it is handling its World Cup host role. Watch for his reports starting Friday both on the broadcast and online.